Florists Join the Search for the Next Generation of Floral Pros
George Clements of George’s Flowers in Roanoke, Virginia, developed an interest in the floral business at a young age, thanks to his grandparents. They taught him how to garden and took him to greenhouses to purchase plants for the landscaping outside their business....Design, Delivery and Marketing Hacks on Tap for Denver Profit Blast
Derek Woodruff, AIFD, CF, PFCI, of Floral Underground honed his creativity as a designer — as well as his problem-solving and time management skills — by participating in competitions. But you don’t have to compete to boost your creativity or become a better problem...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.