Indiana Designer Wins Sylvia Cup Design Competition
Sylvia Cup Design Competition grand-prize winner Cindy Hall, AIFD, KMF (fifth from right); first runner-up Sambath Prom-Chiem, AIFD (fourth from right); and second runner-up Alejandro Figueira Fernandes, AIFD, PFCI (sixth from right), celebrate their wins. They are...
Obituary: Tom Moeller 1963–2026
FTD’s President of Florist Partnerships & Operations of Tom Moeller, passed away July 26. Known for his infectious smile, business acumen and ability to make every conversation feel like the most important one in the room, Tom Moeller was a trusted...
Seed to STEM Gives Educators an ‘Eye-Opening’ Look at Horticulture Careers
Educators participating in Seed Your Future’s Seed to STEM program tour Lucas Greenhouses in Monroeville, New Jersey, where they explored the science, technology and business behind commercial plant production. For many educators in this year’s Seed to STEM...
Turn Price Questions Into Value Conversations
Consumers still value flowers, but many are becoming more selective about their purchases. An Ipsos survey of consumers conducted for the Society of American Florists found that 40% of Americans purchased flowers or plants for Mother’s Day — the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
