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Retailers Get Expert Advice for Holidays
John Burk of DV Flora shares fresh production information with attendees of SAF’s 1-Day Profit Blast in Somerset, New Jersey. DV Flora and the Flower Shop Network sponsored the event. Florists across the Northeast got the ultimate holiday prep just in time to...
Worried Young Talent Will Leave Your Business? Try This
Cristina Ramos of Lovingly contributes to the discussion with her peers at Next Gen LIVE! in February. Bosses say the event is a great way to invest in the next generation of leaders. Monty Pereira sent one of his more introverted flower shop employees to the Society...
Holiday Prep: Foster Loyalty with Unforgettable Shopping Experiences
Nancy White of The Flower Bar in Larchmont, New York, draws customers to her store with a flower bar. Providing sensory in-store experience is one way to tap into emerging consumer wants. Online shopping is quick and convenient, but nothing beats the magic of in-store...
Kindhearted Florist Died Spreading Joy with Flowers
Staci Bryant of Expressions Unlimited in Greenville, South Carolina, died Oct. 16 while passing out flowers for Petal It Forward. Staci Bryant, a second-generation florist in Greenville, South Carolina who was known for her unconditional love and friendliness to all,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.