As the Coronavirus Food Assistance Program 2 (CFAP 2) continues to distribute money to domestic floral growers hit hard during the pandemic, SAF will offer growers tips on navigating the app... Read more
Domestic flower growers — among the hardest hit floral businesses during the pandemic — are now able to apply for and receive critical financial assistance through a government program that... Read more
The USDA has announced the second round of aid to assist growers with the impact of COVID-19 — and this time, the payouts will be bigger. Coronavirus Food Assistance Program 2, or CFAP 2, wi... Read more
Time is running out for floriculture growers affected by COVID to apply for the current round of USDA aid through the Coronavirus Food Assistance Program (CFAP). Applications are due Sept. 1... Read more
As reported in last week’s SAF Now, voting is open for the Society of American Florists’ Growers, Wholesalers and Retailers Councils. Learn more about the candidates and cast your votes. All... Read more
In a major win for the industry’s flower growers — and the retailers, wholesalers and suppliers who depend on them — the U.S. Department of Agriculture has announced new guidelines making nu... Read more
As reported earlier this spring, the Society of American Florists, leading a coalition of other industry trade associations, successfully advocated for floriculture growers to receive direct... Read more
The Society of American Florists will hold a virtual summit next month centered on reinvention and dedicated to helping floral industry members navigate the new landscape created by the glob... Read more
Late last week, the president signed into law the Paycheck Protection Program Flexibility Act, which relaxes some of the original PPP rules for loan forgiveness and rehiring timelines, the p... Read more
As retail businesses continue to reopen around the country, make sure your operation is ready to hit the ground running or continues to build on your Mother’s Day sales momentum. Through the... Read more
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