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SAF Kicks Off Stress Awareness Month with ‘Flower Power Mobile’
According to recent studies, eight out of 10 Americans feel stressed out — many of them chronically (68 percent experience stress weekly and 32 percent endure it daily). To call attention to the widespread problem with serious repercussions, health professionals have...
Breeders Show Off New Product at California Spring Trials
Participants visit PanAmerican Seed during the California Spring Trials. You can find more information on the event, along with photos and video coverage at www.springtrials.com. Floriculture professionals descended on The Golden State this week for the annual...
Toy Flower Crown Provides Fun, Unexpected Marketing Opportunity
You never know when inspiration will strike. During her past few trips to the bank, Tiffany Fulton Jones, of Blomma Flower Farm in San Clemente, California, became acquainted with her latest marketing muse: Frances, a toy dinosaur, whose head ware changes with the...
NY Florist to Stage ‘Little Shop of Horrors’
To celebrate its 125th anniversary, an Ithaca, New York retail florist will transform into Mushnik’s Flower Shop, the setting of a famous rock musical about a hapless shop keeper and his mysterious bloodthirsty plant. From April 24 to April 28, Bool’s Flower Shop will...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.