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Find Your Digital Home for Captivating Content
Facebook, Instagram, Twitter, TikTok, YouTube, Snapchat, LinkedIn, Clubhouse, Nextdoor — these only represent a fraction of the dizzying number of social media platforms. The volume can be quite intimidating, especially for those of us who aren’t digital natives....
4 Tips to Recruit and Retain
When an employee unexpectedly gives notice, you might feel sucker punched. Alas, this unwanted surprise is quite common, as owners and managers juggle dozens of logistical challenges on a day-to-day basis — distracting them from connecting with their staff. In the...
Floral Trends to Embrace in 2022
Floral style preferences vary geographically and demographically; still, there are several universal trends in the industry that have come to be in part because of the pandemic. In the latest issue of Floral Management, contributing writer Victoria Abbott Riccardi...
Tips for an Easier, More Profitable Valentine’s Day
Now that the trees and wreaths have come down and the New Year’s confetti has been swept away, it’s time to jump on Valentine’s Day prep. This year, the holiday lands on a Monday which traditionally translates into robust business for florists — but much of it coming...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.