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Your Step-by-Step Mother’s Day Survival Guide
The countdown is on for mom, and the Society of American Florists has compiled a step-by-step Mother’s Day Survival Guide to help you prepare for a profitable and low-stress holiday. Step 1: Decide on Product Offerings Vonda LaFever, AIFD, PFCI, and Kami Martin of...
How to Identify and Source Sustainably Grown Flowers
You want to offer your customers sustainably grown flowers. How do you go about it? In the latest issue of Floral Management, contributing author Bruce Wright reports on making sense of the many “green” certification labels and a few companies that help connect...
Share Your Flowers’ Sustainability Story
How were your flowers grown? Your customers would like to know. Surveys reveal that consumers care deeply about the environment and are willing to change their buying habits to reduce their impact on it. In the latest issue of Floral Management, contributing writer...
CalFlowers Brings ‘That Flower Feeling’ to ‘Life in Bloom’
He’s back! J Schwanke, AAF, AIFD, PFCI, returned to national television earlier this month with the fourth season of his award-winning PBS show ‘J Schwanke’s Life in Bloom.’ This season the program, which promotes the benefits of incorporating flowers into...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.