‘With Love, Meghan’ Highlights Joy of Flowers
Meghan Markle, former actress and member of the British royal family, collaborated with Florabundance floral consultant José Rabelo while filming her Netflix series “With Love, Meghan.” Listen to this story Flowers are having a moment in the global...
Ranunculus ‘Moderna Dolce’ Wins Best in Show
‘Moderna Dolce’, a medium pink butterfly ranunculus presented by Rosaprima, was named Best in Show at the Society of American Florists’ Outstanding Varieties Competition. ‘Moderna Dolce’, a medium pink butterfly ranunculus presented by Rosaprima, stunned judges with...
SAF Award Honorees ‘Proud, Honored and ‘Thankful’
Augusto Solano (third from right), executive vice president of Asocolflores, was inducted into SAF’s Floriculture Hall of Fame. He was joined on stage by members of the Awards Committee and Asocolflores leadership (from left): Renee Tucci, AAF, AIFD, PFCI; Marvin...
Education, Innovation and Community Await in Phoenix
Derick Townsend, president and COO of Syndicate Sales, reviews the Best in Show winner of the 2023 Outstanding Varieties Competition. This event, along with numerous networking opportunities and educational sessions, makes SAF’s annual convention an unmissable...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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