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How to Build Sales in the Pandemic and Post-Pandemic Marketplace
The COVID-19 pandemic delivered a hammer blow to daily life, disrupting everything from the workplace to home life — but the floral industry is uniquely positioned to gain market share and build stronger relationships with consumers now for one simple reason: “Flowers...
Industry Members Mourn Renowned Bulb Researcher Gus De Hertogh
August “Gus” Albert De Hertogh, Ph.D., world-renowned flower bulb authority and a member of the Society of American Florists’ Floriculture Hall of Fame, died October 26 in Raleigh, North Carolina. He was 83. When De Hertogh started his research career at Michigan...
Minnesota Grower Reduces Turnover With New Hiring System
For growers, finding — and keeping —quality workers is a tough hurdle. At Len Busch Roses in Plymouth, Minnesota, labor has become a challenge in recent years as unemployment rates have plummeted and fewer people are interested in agricultural jobs. Patrick Busch,...
Across Industries, Business Owners Review Sexual Harassment Policies
October 5 is the day the sexual harassment fuse ignited in the national consciousness, the day The New York Times published the first allegations against Harvey Weinstein, Hollywood producer mogul. On October 15, the bomb exploded, as the #MeToo hashtag blasted...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.