Get Ready for Father’s Day
Consumers are ready to up their spending for Father’s Day swag — are you positioning your business to cash in? Gardening is big business this spring — and Father’s Day has the potential to break out big, as well. According to the National Retail Federation (NRF),...
Best Practices for Coping with Supply Shortages
For retail florists, the pressure of supply shortages adds one more challenge to spring’s busy floral holidays. Administrative Professionals’ Week takes its turn in the spotlight this week, with Mother’s Day right around the corner. According to a recent Society of...
Don’t Overpromise on Specific Flowers, Floral Wholesaler Says
Prepare for a successful Mother’s Day and wedding season with some tips from the Bill Doran Company. Get ready for a great Mother’s Day. On the heels of lockdowns, consumers are primed to rely on flowers to stay in touch with loved ones, and retail florists are...
Marie Ackerman AIFD Fund Established in the AIFD Foundation
Marie Ackerman AAF, AIFD, PFCI (1960-2021) was a passionate leader within American Institute of Floral Designers and a committed floral educator. A former trustee of the AIFD Foundation, Ackerman was always looking to the future, laying a foundation to prepare both...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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