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Find Success with Local Flowers
Jenny Mark, who’s grown flowers for a decade on her 24-acre farm, Trademarks Flower Farm, in Upstate New York, shares tips for buying local flowers. Flower season is in full swing for many local growers, whose products offer wholesalers and florists unique...
Inventory-Driven Designs To Cut Waste
Family Flowers designers check inventory daily to make sure product offerings — from sympathy or everyday designs — cut waste and add value. Photo credit Clair Fallon. © FAMILY FLOWERS Fresh product constitutes a significant portion of a florist’s expenses,...
Find Innovative Solutions in A Tight Labor Market
Breen’s Florist in Houston recruits from FFA programs, which is how the shop found employee Elyse Bilanoksi. You probably don’t have to look further than your own shop to know there’s a labor shortage. According to the U.S. Bureau of Labor Statistics, there were...
3 Strategies to Cut Costs and Capture More Sales for Mother’s Day
Travis Wilson of Breen’s Florist in Houston is using strategies he learned outside the industry in retail management and real estate to cut costs and stay competitive. Travis Wilson spent a decade working outside the industry in retail management and real...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.