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Make Your Shop a Plant Destination
Houseplants fill shelves at all kinds of retail outlets, from supermarkets to home improvement stores and deep discount centers. Retail florists can get in on the action, too, and new findings about where shoppers go to buy plants — and why — can help florists develop...
Attract New Types of Plant Parents
Millennials and Gen Z usually take the spotlight as the market segment that’s driving houseplant sales. While this group is definitely interested in houseplants, a recent study shows that plant purchasers make up a broader demographic, offering multiple opportunities...Houseplant Study Reveals Purchasing Trends
Soaring houseplant sales have the green industry excited. Are the climbing numbers here to stay, or is there a sales slow-down around the corner? That’s just one of the questions addressed in a new study by the Floral Marketing Research Fund, managed by the American...
Jazmin Albarran: ‘This industry is the best kept secret’
Jazmin Albarran came to the horticulture industry in May 2021 when she stepped into the role of executive director for Seed Your Future, which works in partnership with the Society of American Florists to create a pipeline of talent by driving interest in careers in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.