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4 Tips to Manage Event Work, Clients and Time — and Stay Sane
In the last year, weddings and events at Allen’s Flowers in San Diego, California have skyrocketed, averaging anywhere from three to nine each week. “The influx of work has led to double and triple booking our days and teams so we can execute properly. It leads to a...4 Tips for Dazzling Displays
Designing your shop’s displays takes time, creativity and inspiration. Becky Hillis, director of visual merchandising at Accent Decor, tackles displays for the company’s 10,000-square-foot showroom in Norcross, Georgia. With a love of plants, design and creating...
5 Must Reads for Floral Business Leaders
Constant learning is the key to success for George Vélez, who heads up software implementation and customer/employee onboarding at Komet Sales in Doral, Florida. Colombian by birth, Vélez came to Komet with a host of business experience, including working in the...
Plant Parents Will — and Want to — Pay More
Houseplants have plenty of appeal. They make people happy. They beautify homes. And for the retail florist, they can provide high profit margins. A recent study by the Floral Marketing Fund found that consumers who bought houseplants during the pandemic were willing...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.