Next weekend, some of the floral industry’s top designers will go head to head, and flower to flower, in a highly anticipated live competition that’s sure to put their best skills to the test. Among the 13 floral designers competing in the 49th Annual Sylvia Cup...
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for the shop? Floral industry economic adviser Charlie Hall, Ph.D., professor and Ellison Chair in the Department of...
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, “Petal It Forward.” On October 19, SAF’s marketing team will return to New York City and randomly present...
Feel like your business has lost its edge? Take risks to stay relevant and gain the edge over your competition. Brad Denham will share how he and his wife, Cheryl, embrace an entrepreneurial spirit at Arizona Family Florist, launching new initiatives and brands,...
Stunning floral designs. New leaders. Major awards. And more than a little fun in the California sun. These were just some of the high notes of The National Symposium of the American Institute of Floral Designers, held July 5 in Orange County, California. More than...
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