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Communication Is Key To Avoid ‘Cringe Moments’
Every employee — from owner to the delivery driver — is an extension of a floral business, making clear communication both within and outside the business essential to maintaining an efficient operation and a vibrant customer base. Shop employees must communicate...
‘The Sky is the Limit’ for Drones
Though federal guidelines currently limit their size and application, small unmanned aerial systems (UAS) can enhance the safety and efficiency of floriculture growing operations and stand to become essential tools of the trade in the near future. Smaller drones —... Economic Outlook: Inflation, Supply Chain Expected to Improve
Inflation, supply chain stagnation and other negative effects of ongoing global crises are expected to abate, but the floral industry will likely not see marked improvement until year-end, according to economist Charlie Hall, Ph.D. Hall, the Ellison Chair of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.