You already know that customer behavior and attitudes have changed in significant ways since the beginning of the pandemic. You’ve experienced the changes yourself — but have you adopted sal... Read more
It’s bold. It’s bright. It’s fun. And, it touts the benefits of flowers. “That Flower Feeling” — a marketing campaign created and funded by CalFlowers (the California Association of Flower G... Read more
If the proposal for a national floral promotion order, Floral Board, passes, who will stand to benefit? Will it raise the cost of flowers? What will the marketing look like? These are some o... Read more
The new organization created by the merger of two major trade associations representing produce and floral in the mass market has a name: International Fresh Produce Association. When the ne... Read more
Extreme heat in the Pacific Northwest in June damaged evergreens and is expected to cause a shortage of boughs and wreaths this holiday season. Wildfires, heat and dryness can all affect the... Read more
Disruptions to the Colombian floral supply chain resulting from anti-government demonstrations in May have dissipated, at least for now. But while flowers from Colombia are again flowing to... Read more
How have the habits and preferences of flower-buying consumers changed over the past year — and what can florists do to make the most of those changes? Industry experts and event attendees s... Read more
Fans of the reality-TV show Full Bloom — where floral artists create over-the-top, out-of-this-world installations as they compete for a $100,000 grand prize — will be happy to learn that th... Read more
With COVID-19 vaccines becoming widely available to all age groups, the idea of making vaccination a requirement for employment has a strong practical appeal. On the surface it seems like a... Read more
As vaccine availability and the lifting of restrictions enables a return to more normalcy in the workplace, small business owners have a new set of decisions to make. Should I, or can I, req... Read more
