New Study Offers Insights on Today’s Floral Consumer
How have the habits and preferences of flower-buying consumers changed over the past year — and what can florists do to make the most of those changes? Industry experts and event attendees shared their perspective during SAF’s “Capitalizing on Today’s Floral Consumer”...
Full Bloom Returns for a Second Season
Fans of the reality-TV show Full Bloom — where floral artists create over-the-top, out-of-this-world installations as they compete for a $100,000 grand prize — will be happy to learn that the program is back for a second season, launching Thursday, June 10 on HBO Max....
Vaccine Mandates: Cautions and Concerns
With COVID-19 vaccines becoming widely available to all age groups, the idea of making vaccination a requirement for employment has a strong practical appeal. On the surface it seems like a simple way of giving both workers and customers assurance of workplace safety....
Navigate New Rules of the Post-COVID Workplace
As vaccine availability and the lifting of restrictions enables a return to more normalcy in the workplace, small business owners have a new set of decisions to make. Should I, or can I, require all employees to be vaccinated? If I don’t require it, how can I...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.