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How I Did It: Selling 7 Shops to 5 Staffers
Editor’s note: This is a new series to celebrate floral professionals’ ‘wins’ and inspire others with stories of innovations, problems solved, successful sales strategies and more. Have a win to share? Email SAF NOW’s managing editor, Amanda Jedlinsky. For any...Digital Marketing That Goes the Distance
When sales are slow at Sweet Psalms Florist in Conyers, Georgia, owner LaToya Ferguson deploys a multi-channel digital marketing strategy — which includes texting — that brings almost instant results. “If I send out a text message saying that I have fresh peonies in,...Price Designs for Profitability
There was a time when Sherry Grimes-Jenkins sometimes lost money trying to build beautiful floral arrangements. She would get a $100 order and before she realized it, she had used $75 worth of flowers. Or worse: $120 worth of flowers. And she still hadn’t factored in...Does Your Business Need A Checkup?
An annual physical is key to catching any hidden health issues. Your business deserves the same regular checkup. In the July/August issue of Floral Management, floral financial expert Derrick Myers, CPA, CFP, PFCI, shares what vital signs you should evaluate and how...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.