Is Your Shop Showing Up in Voice and AI Searches?
Business was flat for Ed Moore Florist — until it embraced a new kind of online optimization. After the Denver-based shop worked with a digital marketing firm, its direct customer orders jumped 25%, with new business coming in from cities it hadn’t previously...
Discover 6 Design Trends That Captivate — and Convert
Trend-spotter Talmage McLaurin, AIFD, will reveal six new trends at SAF Phoenix 2025. What do customers see when they land on your homepage or walk into your shop? If it’s tired design tropes — like a mylar balloon tied to a bud vase with a single rose and baby’s...
Feeling Stuck? You’re Not Alone
Social media getting stale? Having trouble finding floral designers? Wondering who will take over your business so you can retire? Cringing at the waste in the design room eating into your profit margin? And are you too busy or stumped to even begin addressing these...
Is Your Team Selling…or Settling?
Imagine this: A customer calls your flower shop to order an arrangement that will cheer up his sister after a job loss, and he’s offered a $35 design. That’s what Floral Management magazine columnist and sales expert Tim Huckabee experienced in his latest...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.