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Valentine’s Day Buyers of Flowers and Plants Hit All-Time High
A record number of Americans purchased fresh flowers and plants for Valentine’s Day this year, marking the highest level of floral gift-giving in the past 11 years, according to an annual poll conducted by Ipsos on behalf of the Society of American Florists. The...
Power Up Profits in Just One Day
Donald Yim, AIFD, PFCI, will teach florists at SAF’s 1-Day Profit Blast how to craft “Insta-worthy” floral designs and leverage Instagram for business growth. As the saying goes, time is money — and florists need to be careful with both. The Society of...
Floriculture Growers Receive USDA Assistance for Rising Costs
U.S. growers of flowers and foliage are receiving federal aid through the U.S. Department of Agriculture’s new Marketing Assistance for Specialty Crops (MASC) program to help offset rising costs of labor, energy, and packaging. The $2 billion initiative provides...
Congressional Action Days ‘Makes a Difference’ for New York Florist
The first time Sherry Grimes-Jenkins attended the Society of American Florists’ Congressional Action Days, she felt a little nervous. Walking into meetings in congressional offices with lawmakers and advocating for the industry seemed intimidating — but that feeling...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.