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Next Gen LIVE! Delivers ‘Pay Off Far Beyond the Investment’
Participants share insights and ideas during a session at Next Gen LIVE!, where collaboration fuels professional growth. Are the emerging leaders on your team equipped to drive performance, spark creativity and strengthen customer connections — or are you leaving...
Cut Shrink and Boost Profits with Smarter Care and Handling
Every stem that doesn’t make it out your shop door in an arrangement represents lost money. From sourcing to storage, small missteps in care and handling can add up fast. “If you can really control your supply chain, that’s a huge piece of controlling your...
Are AI Shoppers Finding Your Business?
The next time a ChatGPT user types, “Where should I order holiday flowers near me?” the results could include — or exclude — you. More consumers are letting artificial intelligence do the shopping for them. AI tools like ChatGPT, Gemini, Perplexity, and Claude...
Slowing Economy Puts Spotlight on High-Income Floral Buyers
Amid an uncertain economy and escalating trade and labor pressures, high-income households remain a bright spot for the floral industry, said Society of American Florists Chief Economist Charlie Hall, Ph.D., during SAF’s Oct. 28 Ultimate Roundtable, a virtual event...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.