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Feeling Stuck? You’re Not Alone
Social media getting stale? Having trouble finding floral designers? Wondering who will take over your business so you can retire? Cringing at the waste in the design room eating into your profit margin? And are you too busy or stumped to even begin addressing these...
Is Your Team Selling…or Settling?
Imagine this: A customer calls your flower shop to order an arrangement that will cheer up his sister after a job loss, and he’s offered a $35 design. That’s what Floral Management magazine columnist and sales expert Tim Huckabee experienced in his latest...
FNRI Funding Survives First Budget Hurdle
Despite significant funding cuts across many federal agencies, the prospect of the floral industry maintaining its research funding is looking positive. On Monday, the House Appropriations Committee approved a bill that maintains funding levels for the Floriculture...
Floral Industry Prepares for July Tariff Changes
With the clock ticking on a temporary pause on some tariffs — set to expire July 9 — the floral industry is once again bracing for changes in costs of imported flowers and hard goods. The Society of American Florists brought together expert insights from across the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.