Simplify Petal It Forward Prep
J. Miller Flowers and Gifts in Oakland, California, relies on a group of volunteers to help the business assemble bouquets for Petal It Forward. Listen to this story Petal It Forward has grown into a signature day of joy in communities nationwide — powered by hundreds...
Test Market Shows Big Return On National Flower Campaign
The floral industry’s only national marketing campaign has delivered the proof many have been waiting for. A 24-week market test in Texas showed That Flower Feeling’s advertising doubled sales growth compared to similar markets, confirming the campaign’s effectiveness...
Turn Reminders into Revenue
If you’re only waiting for the phone to ring, you’re missing out on sales. “Outbound marketing calls are one of the smartest, lowest-cost ways to fill your order board, boost pre-orders, and build lasting customer relationships,” writes Tim Huckabee, founder of...
Make Headlines With Petal It Forward
Relles Florist in Sacramento, California, has had several media outlets to cover their Petal It Forward event. Petal It Forward isn’t just about making people smile with surprise flowers — it’s also a golden opportunity to shine a spotlight on your business. With a...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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