‘Life in Bloom’ May Get Boost in Wake of CPB Shutdown
“J Schwanke’s Life in Bloom,” the popular lifestyle show celebrating flowers, could expand its audience as smaller stations facing budget cuts look to air free programming. J Schwanke’s Life in Bloom, the award-winning lifestyle show about flowers, isn’t...
Spread Joy on Oct. 15 During Petal It Forward
A Broward County (Florida) sheriff’s deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during a past Petal It Forward. On Oct. 15, floral businesses across the U.S. — and around the world — will hand out free...
Floral Titans Merge: Bill Doran Company Acquires DWF
The Bill Doran Company has acquired Denver Wholesale Florist (DWF), one of the nation’s oldest floral wholesalers. The sale, announced Aug. 5, marks a major shift in the floral wholesale landscape — combining two powerhouse companies with deep roots in the...
Floral Industry Navigates 2025 With Hope — and Headwinds
A mix of steady sales and persistent challenges is shaping a cautious but hopeful outlook for the rest of 2025, according to the Society of American Florists’ latest Economic Outlook survey. While inflation, labor shortages, and political uncertainty remain top...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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