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Master the Metrics That Drive Profitability
Ever wonder how your shop’s financials compare to top-performing businesses? In the May/June issue of Floral Management, floral finance expert Paul Goodman, AAF, PFCI, shares essential benchmarks to help florists measure success and steps to take control of their...
SAF Amplifies Florists in National Mother’s Day Coverage
Florists, flowers and tariffs dominated Mother’s Day news stories. Among those featured were Liza Roeser, AAF, of FiftyFlowers (top left) and Tracy Parke of House of Flora in Hartford, Connecticut (top right). SAF fielded media inquiries from a dozen media...
Mother’s Day Campaign Reminds Adults They Were Never Alone
A child’s first steps. Learning to ride a bike. High school graduation. Teleflora’s new Mother’s Day commercial, “Never Walk Alone,” captures the small and monumental moments that define a mother’s love — even when that love isn’t fully appreciated until...
Talking Tariffs: What to Say This Mother’s Day
Tariffs and rising costs are top of mind for many consumers, who are also wondering if that bouquet for mom might come with a higher price tag this year. To help you confidently answer customer and media questions and navigate price conversations, the Society of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.