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Train Staff to Grow Sales With Emotion
A friendly, reassuring sales clerk, solid professionalism and a ready-to-buy customer should have added up to a home run sale. Instead, an undercover call placed by sales and service expert Tim Huckabee for his ongoing column in Floral Management magazine revealed how...
Lane DeVries Shares Hard-Won Lessons in New Memoir
Lane DeVries, former owner of Sun Valley Floral Farms, published a book chronicling his storied career as a grower. Lane DeVries, AAF, former owner of Sun Valley Floral Farms, has published a memoir that captures more than four decades of triumphs, trials and...
Want to Increase Sales? Stop Buying on Instinct
Floral trend-spotter Talmage McLaurin, AIFD, will build on his 2026 Flower Trend Forecast during his presentation at Next Gen LIVE! in February in Raleigh, North Carolina. For floral professionals who choose product lines based on instinct rather than strategy, floral...
Florists Are Simplifying and Quietly Pulling Ahead
Lori Wheat, PFCI, who serves as SAF president and CFO at Lafayette Florist, is streamlining the shop’s offerings to a core set of best-selling designs. Brian DeLong-Weismiller runs a flower shop like a kitchen — literally. The Las Vegas florist customized a restaurant...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.