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California Grower Channels Political Passion Into Action
Next month, floral professionals from across the country will gather in Washington, D.C., for the Society of American Florists’ Congressional Action Days, where they’ll meet face-to-face with lawmakers to advocate for policies that protect and strengthen the floral...
See an Ad Bashing Flowers? Tell SAF
SAF reached out to Fever, a global platform for live events, to ask that they reconsider their marketing message in social media ads. A global platform for local live-entertainment events urged viewers of its social media ad to “forget flowers this February 14th,”...
Boost Efficiency with Practical AI Tools
Next Gen LIVE! features two education sessions focused on practical AI skills. The sessions are led by Jen Barnard, AAF, of Fifty Flowers; Ryan Black, AAF, of Jet Fresh Flower Distributors; Cameron Pappas, AAF, of Norton’s Florist; and Tony Guerrie and Paul Guerrie of...
SAF Experts Share Insights on Tariffs and the Economy
Since his inauguration Monday, President Donald Trump announced he would impose 25% tariffs on imports from Canada and Mexico, and a 10% tariff on China, beginning Feb. 1. He has also directed federal agencies to study trade relations before potentially considering...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.