The Road to Greener Shipping
This spring, the leading cargo airlines that transport fresh produce and flowers from Colombia committed to reducing CO2 emissions this year by using 14,204 kg (or 31,314 pounds) of sustainable aviation fuel (SAF). Commitments like this one are occurring...
What’s a Floral Designer? U.S. Department of Labor Asks for Input
The U.S. Department of Labor is seeking input from florists to capture more information about floral designers, an effort that could help promote the occupation to prospective employees and aid in the promotion and growth of the industry. The Occupational...
A Veteran Sales Director Shares His Top Resource for Growth
The pandemic created high demand for flowers, giving the industry a welcome boost. But since then, sales have found a new normal and business owners have navigated many pressures: inflation, a tight labor market, and record wage increases, to name a few. ...
Increase Online Reviews with One Tap
Online reviews of businesses and products are the new word-of-mouth, making them paramount to capturing business. “Yet many florists still struggle to collect online reviews, which consumer studies show are key in people’s decision to make purchases...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.