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Carol Caggiano Reflects on A Lifetime of Floristry and Mentorship
After more than five decades in the floral industry, celebrated industry mentor and educator Carol Caggiano, AAF, AIFD, PFCI, is retiring — but not without leaving a lasting impact. Starting as a 17-year-old part-time employee in a Long Island flower shop, Carol and...
Floral Industry Unites for Changes in Washington
Danny Sanchez, South Florida Florals; Edwin Perez, Jet Fresh Flower Distributors; Corrine Heck, Details Flowers; Kristin Gilliland, Gardens America; Christina Bryant, Heart of Florida Greenhouses; Scott Gilliland, Gardens America; Ana Ramirez,...
The Pivot Point: Reinventing a Floral Institution to Support Growers
Editor’s Note: The Pivot Point is a video series that explores floral professionals’ bold decisions and transformative journeys. For more than a century, the San Francisco Flower Market has been a cornerstone of the floral industry, providing a vital hub for growers,...
The HR Shortcut Every Florist Needs
For many floral business owners, human resources can feel like an afterthought — until a problem arises. From handling employee policies to ensuring compliance with state laws, having a structured HR system in place can make all the difference. A key component? A...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.