A child’s first steps. Learning to ride a bike. High school graduation. Teleflora’s new Mother’s Day commercial, “Never Walk Alone,” captures the small and monumental moments that define a mother’s love — even when that love isn’t fully appreciated until...
Tariffs and rising costs are top of mind for many consumers, who are also wondering if that bouquet for mom might come with a higher price tag this year. To help you confidently answer customer and media questions and navigate price conversations, the Society of...
SAF Chief Economist Hall, Ph.D., will break down economic trends and provide clear, actionable insights on interest rates, consumer spending patterns, business lending, and more during his keynote address at SAF Phoenix 2025. Economic uncertainty is growing. Costs on...
As the watchdog of the floral industry, SAF asks businesses to reconsider their Mother’s Day marketing without disparaging flowers. These companies were among the offenders last year. Plant and pot company Easy Plant shouldn’t be bashing flowers this year in its...
(Left) WildFlower Stem + Sundry in Glen Burnie, Maryland, provides May Day baskets for local businesses. (Center and right) Bloom Floral and Home Studio in Algona, Iowa, gets creative with gifts for National Nurses Week and Teacher Appreciation Week. Mother’s Day is...
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