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Feelings at Work? Yep. EQ Has the Answer
A designer storms out of the back room, frustrated that her ideas for a wedding installation were dismissed by a co-worker. Minutes later, a customer walks in with a complaint about a late delivery — and the staffer at the front counter, already stressed, responds...
5 Ways Seed Your Future is Growing Interest in Floral Careers
Teachers who participated in the 2024 Seed to STEM immersive program learned about floral design at the wholesaler Kennicott Brothers Company in Indianapolis. As the floral industry continues to wrestle with labor shortages, one nonprofit is stepping up with a bold...
Keep Holiday Cash Flowing into the New Year
The holidays bring a welcome revenue surge — but what happens when the tinsel settles and January arrives? “For most florists, the calendar year is a rollercoaster of financial highs and lows,” says Derrick P. Myers, CPA, CFP, PFCI, in the December/January issue...
Turn Festive Fun into Serious Holiday Profits
A DIY wreath bar — stocked with evergreens, ribbons and ornaments — turns holiday shoppers into creators while driving revenue for California florist Jenelle Brinneman. A few wreath forms, some ribbon and a clever idea transformed one florist’s December into her most...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.