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Florists Find Year-Round Gains in Small Holidays
A customer at House of Flora in Hartford, Connecticut, bought a large bouquet of yellow roses for Día de la Flor Amarilla (Yellow Flower Day), in which celebrants give yellow flowers to the person they want to spend their lives with. All eyes are on Valentine’s...
Cultivate These Next Gen Skills to Drive Change
Next Gen leaders are uniquely positioned to drive change in the workplace — and the industry — thanks to their digital know-how, adaptability and collaboration skills. Laura Walsh, director of marketing at Smithers-Oasis, will delve into how young floral pros...
The Pivot Point: A Renowned Event Florist’s Transition to Education
Editor’s Note: The Pivot Point is a new video series that explores floral professionals’ bold decisions and transformative journeys. After semi-retiring from his internationally recognized event design company Ian Prosser, AAF, PFCI, AIFD, found himself at...
Remembering Those We Lost
The floral industry honored the legacies of several leaders who died this year. Kenneth Royer, AAF Kenneth Royer, AAF, a lifelong industry innovator, educator, author and 2021 inductee into the Society of American Florists’ Floriculture Hall of Fame, died at...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.