The Society of American Florists makes promoting Administrative Professionals Week (APW), April 23-29, easy with 11 radio commercial scripts, a half-dozen sharable graphics for Facebook and three customizable press releases — all free for members at safnow.org/apw.
Now is the time to reach out to local media to let them know your shop can help workplaces recognize support staff for APW. SAF’s three customizable APW press releases tout the Texas A&M University research demonstrating idea generation, creative performance and problem solving skills improve substantially in workplaces that include flowers and plants. Use the press releases as content for your website and blog. When talking with reporters or business groups, use the Talking Points on the Benefits of Flowers & Plants in the Workplace.
SAF’s APW radio commercial scripts remind bosses to thank assistants and support staff. Just insert your company name, contact information and details about special promotions. Tweak the radio scripts to use on your shop’s voicemail or on-hold messages.