B2B Kit: Talking Points on the Benefits of Flowers & Plants in the Workplace

Use these Talking Points during media interviews or presentations to corporate prospects to tell them about the groundbreaking results of the Impact of Flowers & Plants on Workplace Productivity Study — and why flowers and plants are important to any workplace.

  • In today’s economy, it is more important than ever for businesses to gain the competitive edge. A new study by Texas A&M University demonstrates a strong link between flowers and plants and workplace productivity.
  • The research shows that people have more and better ideas, and their problem solving skills improve substantially in workplace environments that include flowers and plants.
  • Specifically, both men and women who work in environments with flowers and plants demonstrate more innovative thinking.
  • Men who participated in the study generated 30% more ideas when working in environments with flowers and plants.
  • While males generate a greater abundance of ideas, the research shows that females generate more creative, flexible solutions to problems in workplace environments that include flowers and plants.
  • This research shows that a change as simple as adding flowers and plants can be important in the most meaningful way to businesses in the modern economy. In certain circumstances this can mean the difference between mild and great business success.
  • Smart businesses take the small steps to make their employees happier and more productive. Flowers and plants do much more than just beautify the office environment – they can be a workplace reward that actually provides benefits back to the company.
  • This research lends weight to growing scientific evidence that flowers have a beneficial impact on peoples’ well being. Previous research by Rutgers University shows that flowers boost moods and increase life satisfaction and enjoyment.
  • The 8-month workplace productivity study was conducted by an internationally recognized research team at Texas A&M University, led by Dr. Roger Ulrich. Dr. Ulrich is a behavioral scientist, professor of landscape architecture and an internationally recognized expert on the influences of surroundings on human well being and health.
  • If asked about the industry’s involvement in the research: The Society of American Florists worked in cooperation with the Texas A&M University research team, bringing an expertise of flowers and plants to the project.

2019 © Society of American Florists

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