Halloween is prime time to capture the attention of millennial customers. According to the National Retail Federation, 70 percent of people aged 18-34 say they’ll be dressed in costume (along with a four-footed friend, says one out of five). Nearly half plan to throw or attend a Halloween party.
Millennial adults represent the largest generation since the Baby Boom — and they’re heading into their peak spending years. Tap into their Halloween enthusiasm to build critical connections with future customers — and gain a share of this lucrative holiday’s market now.
Try this:
- On social sites — Instagram, Facebook Pinterest, etc. — Post pix of Halloween-themed body flowers on Instagram, Facebook, Pinterest, etc. (Think purple and green orchid earrings worn under a witch’s hat … bright orange and green crespidia accenting a mod 60’s dress … orange gerbs and black cosmos tucked into the band of a fedora, etc.) Appeal to pooch-lovers with pix of them wearing Halloween flower crowns.
- On your blog – talk about using flowers to add fresh fun and personal style to their Halloween celebrations — individualism is a core value for today’s young adults. Show photos Halloween flower garlands and spooky arrangements, Halloween floral door décor, etc. Emphasize how fresh flowers can turn an ordinary “store-bought” costume into a personal statement.
- On your website’s home page (social sites too), post photos of flowers in your favorite Halloween colors (black dahlia, orange Chinese Lantern, green mini-cymbidium, purple aster). Don’t forget to mention chocolate-scented black Cosmos – perfect for a Halloween table.
- In the shop, drape a mannequin in flowers and greens for a “Mother Nature” costume, or model a “Bride of Frankenstein” holding a bouquet of black calla lilies. Pop some spider-accented pumpkins filled with flowers in Halloween colors at the front door and checkout.
