SAF is committed to supporting businesses that help the floral industry thrive year after year. Our partner, Details Flowers Software, is a strong...
Floral Shop Accounting 101
Floral Shop Accounting 101 Where do you go when you need essential flower shop accounting, financial management, and benchmarking best practices?...
Take 75 Percent off Postcards, Posters and Stuffers in SAF Store
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American...
10 New Ways to Promote #HolidayShopping
“Close at 5? Oh no, Santa won't be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours...
Get #LastMinute Consumers #ChristmasShopping with You
“Feeling more frazzled than dazzled by the pace of the holidays? Sit back, sip some eggnog and let us deliver. We’re ready to load up the sleigh and...
SAF Takes Stand on Deceptive Trade Practices
[gap height="10"]When a retail florist’s website shows its location on a map as Spokane, Washington, it should have a physical location in Spokane,...
11 New Graphics to Spread #HolidayCheer
“All I Want for Christmas is Hue,” “Life of the Party,” and “Friendships are evergreen” are among the latest graphics added to the Society of...
SAF Explains New Federal Overtime Pay Regulations
Starting January 1, 2020, a new Department of Labor rule will make 1.3 million American workers eligible for overtime pay. What does the rule mean...
In Tight Labor Market, HR Pro Stresses New Hire Processes
Historically low unemployment means that many floral industry business owners are struggling to find and keep workers. How do you get new hires to...
Members Save on Avis and Budget Car Rentals
Members of the Society of American Florists can drive away with a bargain. Avis offers SAF members discounts up to 25 percent off base...
Seven Tips to Promote Flowers in April for Stress Awareness Month
Stress Awareness Month, observed annually every April, launched in 1992 by the Health Resource Network, a non-profit health education...
Social Media Content Calendar for Valentine’s Day
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content...
3 Ways to Prep for Last-Minute Valentine’s Day Customers
While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come...
Get Ready for Wedding Season with Details Flowers Software
Did you know that Christmas ranks as the most popular day to get engaged? Are you ready for bridal season and wedding consultations? Can you create...
AAF to Induct Four Honorees in Palm Beach
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...