What is the size of the floral industry?
Total Spending on floral Products (flowers, seeds, and potted plants) in billions of dollars:
| 2023 | $72.8 |
| 2022 | $65.4 |
| 2021 | $57.0 |
| 2020 | $47.9 |
| 2019 | $41.7 |
| 2018 | $35.7 |
| 2017 | $34.1 |
| 2016 | $32.6 |
| 2015 | $31.6 |
| 2014 | $30.3 |
| 2013 | $29.0 |
| 2012 | $27.7 |
| 2011 | $26.6 |
| 2010 | $26.4 |
| 2009 | $25.8 |
| 2008 | $28.8 |
| 2007 | $30.3 |
| 2006 | $29.8 |
| 2005 | $27.8 |
| 2004 | $25.4 |
| 2003 | $24.2 |
U.S. Bureau of Economic Analysis
U.S. Per Capita Spending (Flowers, Seeds, Potted Plants category):
| 2021 | $170.88 |
| 2020 | $140.93 |
| 2019 | $135.77 |
| 2018 | $129.19 |
| 2017 | $125.41 |
| 2016 | $119.93 |
| 2015 | $98.36 |
| 2014 | $95.28 |
| 2013 | $91.68 |
U.S. Bureau of Economic Analysis (BEA)
How many florists, wholesale florists and floriculture growers are there in the U.S.?
Industry Segments (U.S.)
| Retail florist shops (latest available data- 2021) | 11,593 |
| Floral Wholesalers (estimate): | 500 |
| Domestic Floriculture Growers (in top 17 states): | 8,951 (most recent data 2022) |
| Total value of sales across all floriculture crops (in top 17 states) | $6.69 billion (most recent data 2022) |
Floriculture Crops Summary Report May 2021
Holiday Flower Sales
Based on consumer purchases of fresh flowers and plants for holidays at all outlets. |
Transactions (of all holidays) |
Dollar Volume (of all holidays) |
|
Valentine’s Day: Valentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent. |
30%
|
28%
|
| Christmas/Chanukah | 26% | 29% |
| Mother’s Day | 26% | 24% |
| Easter/Passover | 9% | 6% |
| Thanksgiving | 8% | 8% |
| Father’s Day | 2% | 4% |
More Information
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The top domestically produced flowers and plants are detailed here.
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A link to flower import statistics by country and stem count can be found here.
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Additional breakdowns of imported flowers by dollar value and country of origin are available here.
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The USDA’s annual Floriculture Crops Summary counts the top green, flowering, and bedding/garden plants produced in the U.S.
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Additional floriculture and nursery statistical information can be found on the USDA’s National Agricultural Statistics Service website.