An eye-catching window display to drive-by traffic, a website with strong content will capture Google’s eye, and a video will turn heads on social...
Mere hours after delighting strangers with flowers last week for this year’s Petal It Forward, the team at Countryside Flower Shop, Nursery and...
A customer has found her way to your site, she’s ready to buy and then — poof! She disappears. What happened, and why didn’t you lock down that web...
Memorial Day weekend is upon us and, as people head out to catch the latest summer blockbusters (“Solo: A Star Wars Story” or “Deadpool 2,”...
Teleflora’s latest Mother’s Day campaign aims to show that while families come in all shapes and sizes, love is the universal thread of motherhood....
To help members get teens and their parents excited about prom flowers, the Society of American Florists added a promotional video to its Prom...
Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their...
The beauty of social media marketing: it provides you with a lot of data. The challenge of evaluating social media marketing: knowing what to do...
Memorial Day weekend serves as the launch pad for a host of summertime recreational activities—backyard barbecues, trips to the beach or the pool...
A video promoting Women’s Day, celebrated March 8 each year, and the unique power of flowers to make women feel appreciated, loved and admired has...
Hustling to figure out a last-minute way to promote International Women's Day next week —and all of the goodwill (and potential sales) the "new"...
On November 11, City Line Florist posted a 40-second video to Facebook with the caption, “Take time… to stop and smell the roses!” In the video,...
Late last month, Sally Kobylinski of InBloom Florist in Orlando tried out a new social media tool: Facebook Live. Kobylinski was tempted to try Live...
You’ve mastered Facebook, gotten the hang of Instagram and Pinterest and maybe even dabbled on Twitter…do you have to try yet another social media...
Beyonce’s “Lemonade” isn’t the only video making waves and getting standing ovations from critics this week. A new Mother’s Day online ad from...