Clay Atchison III wants men to step up this Valentine’s Day. “Most likely, they haven’t done a romantic thing all year long except for maybe these...
Looking for Valentine’s Day Pre-Orders? Target Men
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Valentine’s Day
Four Tips to Combat the Rising Cost of Goods
Valentine’s Day profits will be put to the test thanks to the rising costs. How does a florist offer Valentine’s Day arrangements and still turn a...
Use Social Media Templates to Drive Valentine’s Day Sales
Valentine’s Day is just a few weeks away, and the Society of American Florists has new social media and marketing materials to encourage customers...
Forecast Your Valentine’s Day Sales to Predict Staffing Needs
Valentine's Day falls on a Monday this year, a slower sales day for what is typically one of the busiest holiday weeks for florists. With two years...
See A Negative Flower Ad? Let SAF Know!
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day...
Get Ready for a Successful Valentine’s Day
[mom_video type='vimeo' id='665268788' width='800' height='533'] [gap height="10"]Valentine’s Day is always busy, but this year, February 14 falls...
Tips for an Easier, More Profitable Valentine’s Day
Now that the trees and wreaths have come down and the New Year’s confetti has been swept away, it’s time to jump on Valentine’s Day prep. This year,...
Get Help to Make Your Next Hire
Ongoing labor shortages continue to impact retail florists as Valentine’s Day approaches—and the Society of American Florists is here to help with...
How to Drive Sales and Manage Volume on Valentine’s Day
2020 taught us to expect the unexpected and be prepared for anything. Valentine’s Day 2021 is no exception — the country is still in the midst of...
57 Percent of Retail Florists Saw Valentine’s Day Sales Rise
More than half (57 percent) of retail florists responding to the Society of American Florists’ post-holiday survey said their 2021 Valentine’s Day...
Extreme Winter Storm Wreaks Havoc on Texas Floral Businesses
The final stretch before Valentine’s Day always feels a little frenzied, but for floral professionals in Texas, who are accustomed to mild winters,...
Valentine’s Coverage Emphasizes Flowers’ Emotional Power
Valentine’s Day, a holiday commonly associated with red roses, typically leads to many news stories starring florists, and this year was no...
Review Now to Plan for Future Holiday Success
Congratulations, you survived another Valentine’s Day — on a Sunday, in the middle of a global pandemic, no less, and, most likely, while contending...
Negative Publicity Watch: Bakery Agrees to Change Ad
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American...
2 Last-Minute Language Tweaks to Boost V-Day Sales
As your team moves into the final crunch of Valentine’s Day this year, remember that messaging is everything. Remind your team that, especially...