Mother’s Day presents a great opportunity for retail florists to tout their product and services to reporters and customers. But sometimes the...
Are You Prepared to Talk Sustainability?
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talking points
Talking Points to Tackle Tough Media Questions
The media is abuzz with flower-focused Valentine’s Day stories, but some of the coverage is homing in on supply chain issues, availability of red...
Plant a Seed for Women’s Day Coverage
Fare thee well, Cupid. It’s time to move on to Women’s Day. An easy first step? Reach out to media professionals, educating them about the holiday...
Attract News Coverage with Petal It Forward Media Advisory and Press Release
From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract...
