talking points Archives

Mother’s Day presents a great opportunity for retail florists to tout their product and services to reporters and customers. But sometimes the...

The media is abuzz with flower-focused Valentine’s Day stories, but some of the coverage is homing in on supply chain issues, availability of red...

February 16, 2018 | Marketing, Sales WakeUP

Fare thee well, Cupid. It’s time to move on to Women’s Day. An easy first step? Reach out to media professionals, educating them about the holiday...

From media advisories to talking points, the Society of American Florists has tools and advice at safnow.org/pif-press to help members attract...

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