Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some,...
Sales were up year over year for more than 85 percent of respondents to the Society of American Florists’ Mother’s Day Survey 2021, with new...
An Ipsos poll conducted this month on behalf of the Society of American Florists found a slight increase in the number of American adults buying...
Roughly two-thirds of retail florists responding to a Society of American Florists’ survey on December holiday expectations say they expect sales to...
Perhaps buoyed by a better than expected Easter, 95 percent of retail florists responding to a Society of American Florists survey said they plan to...
The 2015 holiday season may not end up being one for the record books … but, for many retailers, it’s shaping up to be a relatively healthy season,...
For Valentine’s Day, consumer habits held steady in 2019. That’s one takeaway from a national survey commissioned by the Society of American...
Mother’s Day 2018 is a wrap, with increased sales for most florists and one in three American adults buying holiday flowers or plants. E-Brief...
Haul out the holly. Fill up the stockings. Christmas 2017 is shaping up to deliver cheerful returns to retail florists. That’s the pre-holiday read...
So far, business in 2016 has been pretty good, and, halfway through the year, many floral industry members are planning for a strong finish....
Florists around the country are feeling pretty good about Mother’s Day 2016. Overall, sales were up for many, and average transactions were...
Is Administrative Professionals Week an under-marketed observance filled with potential — or a has-been floral event that confuses its target market...