Debra Bazile, owner of Flowers by Elonne in Miami, has built her business on hosting workshops, which drive foot traffic, generate extra revenue,...
Summer is in full swing — don’t forget to remind customers to make flowers part of their summertime fun. The Society of American Florists has social...
For most florists, June 1 marked the beginning of six straight months of non-holiday sales levels. Having too many employees during this period can...
While a summer slowdown might not benefit your bottom line right now, some florists use it as an opportunity to try new things and seek new revenue...
Fewer weddings and events, more people traveling and extreme heat are compounding what’s already been a slow summer for flower sales for some amid...
Whether you’re conducting a post-mortem Mother’s Day analysis or planning how to boost summer sales, there is always room for a few more...
Memorial Day weekend is the unofficial start to summer. Remind your customers to celebrate the new season with flowers using the Society of American...
Summer is in full swing, bringing opportunities to remind customers to make flowers part of their summertime fun. The Society of American Florists...
Summer is here, bringing opportunities to remind customers to make flowers part of their summertime rituals. Society of American Florists has...
Your summer wedding prep is going well and your Mother’s Day sales have been tallied and reviewed. Now might be a good time to tackle tasks that...