Social media is about connections, building community and creating excitement. These elements go hand in hand with the Society of American Florists’...
Science has proven that flowers make people happy, and hopefully your business is plans to spread the power of flowers on Oct. 19 with the Society...
Your business’s social media channels offer a new way to sell to customers and build brand awareness with the next generation of customers...
Headed to SAF Orlando 2022 next week? Brush up on your social media skills with resources from the Society of American Florists so you can share the...
If your social media strategy isn’t generating engagement and, ultimately, sales, then you have yet to tap into its potential — and a growing trend....
Back to school season is in full swing, making it the perfect time to score more sales and connect with a new demographic. The Society of American...
Gone are the days when Facebook and Instagram consisted primarily of family and food photos. Now, among other things, they are convenient places to...
If you’ve logged onto Instagram lately, you’ve no doubt noticed that short videos called “Reels” dominate the site, as they do on other social media...
Scotts Flowers hasn’t had many sales from TikTok, but it is still an important piece of their marketing strategy, says Taylor Choi, product...
Father’s Day is quickly approaching on June 19 and, although it isn’t the typical flower giving holiday, men love to receive flowers for the same...
Graduations are back! Make sure your customers know you have the graduation flowers they need to celebrate. The Society of American Florists has a...
The two to three days before Mother’s Day are key buying days – stay top of mind with consumers by deploying some easy-to-implement social media...
The corsage of white spray roses with rhinestone accents, pictured adorning a wrist against a maroon dress, is $40, available through Instagram’s...
“As Tax Day approaches, we can all feel the stress. Flowers are scientifically proven to help us relax. Let us help provide a moment of calm for you...
Spring starts Sunday, promising to bring more sunshine, warmer weather, and more reasons for your customers to celebrate with flowers. Use the...