Surrounded by cameras and dozens of flower arrangements outside the NBC studios in New York City, the Today Show’s Savannah Guthrie asked Starbright...
New York City Florist Touts Shopping Local on ‘Today Show’
read more
reporters
Florists Talk Shop with Reporters for Mother’s Day
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke...
Petal It Forward Prep: Invite Local Reporters and Plan Your Social Media Strategy
Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists...
Secret Shoppers Rate Valentine’s Day Flowers
Now is peak season for reporters to conduct research for their Valentine’s Day “test order” news stories, when they pose as consumers ordering...
SAF’s Petal It Forward Generates 81.9 Million Impressions
The Society of American Florists’ feel-good Petal It Forward effort on Oct. 11 reached millions of consumers, reporters and digital influencers,...
Be Ready for the Test Order
Journalists don't pull any punches when reporting on the good, the bad and the ugly of Valentine's Day. Right now, they're in research mode, posing...