This year is expected to be the biggest year for weddings since 1984, and couples are spending more than ever on flowers. Are you prepared to...
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American...
Mary Jones’ two younger employees have sought to expand their education through college classes and with training at other flower shops. “I thought,...
Wish you could read your employees’ minds, and that they could read yours, too? From new hires to veterans, employees need to know what is expected...
Online orders make up a significant portion of florists’ sales these days. A recent survey by the Society of American Florists showed that 66...
It can be hard to find good help these days — especially experienced designers. In a recent survey by the Society of American Florists, nearly half...
Need to do more with a smaller team? Struggling to maintain profits with increasing costs? Join other retailers to learn how to better leverage...
“You can never stop learning.” That’s what veteran florist and 4th generation owner Herb Rothe of Rothe Florists in Philadelphia said to fellow...
Rewarding employees for sales, productivity, and more not only helps attract and retain motivated workers, but it also drives sales and...
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral...
The labor shortage doesn’t appear to be improving much nationwide — or in the floral industry, where florists have been hampered by staffing...
Dozens of floral professionals from 13 states were in Kansas City, Missouri, on Sunday for a big helping of education and inspiration, courtesy of...
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat...
What happens when a bride walks in and wants to order personal flowers, ceremony and reception designs — and “something really special” for the...
The city best known for barbecue, jazz, fountains, the Chiefs and the Royals is the next stop for the Society of American Florists’ 1-Day Profit...