John Burk of DV Flora shares fresh production information with attendees of SAF's 1-Day Profit Blast in Somerset, New Jersey. DV Flora and the...
Retailers Get Expert Advice for Holidays
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Profit Blast
Florists Convene in D.C. to Sharpen Strategy and Boost Growth
SAF’s 1-Day Profit Blast brings together four expert presenters focused on smarter design, stronger leadership, cost control and increased...
Florists ‘Reignite Motivation’ with Fresh Profit Strategies
Kelsey Thompson, AIFD, PFCI, of Bloom Floral Algona shares practical design and sales strategies during her “Heartfelt Designs, Smart Business”...
Change Your Business in One Day at Profit Blast
Florists gathered at Carbone Floral Distributors in April for SAF’s 1-Day Profit Blast, a one-day event designed to deliver practical business...
Florists Get Prepped and Inspired Ahead of Mother’s Day
Loann Burke, AAF, AIFD, CFD, PFCI, an event specialist at Furst Florist and Greenhouses provided insight on how to create trending wedding styles...
Power Up Profits in Just One Day
Donald Yim, AIFD, PFCI, will teach florists at SAF’s 1-Day Profit Blast how to craft “Insta-worthy” floral designs and leverage Instagram for...
Master Sympathy Sales, Cut Costs, and Transform Designs
https://vimeo.com/1024035432?share=copy SAF’s 1-Day Profit Blast is coming to Somerset, New Jersey on Nov. 5 — and there’s still time to...
Explore Design As a Celebration of Life in Boston
While some florists may feel pressure to provide the perfect arrangement to honor the deceased, Patience Pickner, AAF, AIFD, PFCI, owner and...
Is Your Business’s Online Reputation Netting Sales?
Chances are you already have a business website and spend time on social media. But do you know how to boost search engine optimization (SEO) and...
Learn to Elevate Your Customer Experience in Boston
A one-day investment can equal lasting results for your business all year-round—that’s what happened for Amber Micciche of Main Street Flower Market...
Florists Armed with Inspiration and Knowledge After Profit Blast
More than 115 florists from 22 states gathered in Boston on Sunday for the Society of American Florists’ 1-Day Profit Blast, where they learned best...
Profit Blast Offers Strategies to Conquer the Holiday Frenzy
Leah Van Ness of Montville Florist in Uncasville, Connecticut, is feeling confident about handling the coming holiday frenzy. That’s because earlier...
Save the Date for SAF’s Premier Events
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals...
Texas Florists Gear Up For A Profitable Valentine’s Day
Seeking the best business tips, design ideas and new products and services for a profitable Valentine’s Day, Texas florists stepped away from their...
Want a Profitable Valentine’s Day? Get a Head Start in San Marcos!
It’s not easy to tear yourself away from the shop for education — but meeting fellow industry professionals who “love flowers as much as we do” was...