Hundreds of floral industry members from all segments and all around the country (plus Canada and Colombia!) generated positive buzz for their...
Floral industry members from 44 states and three countries staged some 565 flower giveaways this year for the Society of American Florists’ Petal It...
Were you among the hundreds of floral industry members who participated in Petal It Forward on Oct. 21, 2020? The good vibes you generated can have...
Every day the floral industry sees the positive reactions of people as they are exposed to flowers. SAF’s groundbreaking research studies — in...
Concerns about virus transmission means Nancy White won’t hand out flowers on the streets of Larchmont, New York on October 21, but it won’t cancel...
We all know Petal It Forward as the Society of American Florist’s annual feel-good initiative that spreads the power of flowers. But, more than...
Science proves that flowers make people happy. Hopefully your business is planning on spreading some cheer this fall with the Society of American...
Nearly 150 floral industry businesses from 35 states and two countries — the U.S. and Canada — have so far committed to participating in the Society...
In 2019, Lesa Fenwick and her team gave away 165 Petal It Forward bouquets in less than hour. This year, knowing people are especially in need of a...
The mission of SAF’s Petal It Forwards is to spread the word about the power of flowers by having floral industry members give two bouquets to a...
This year, Petal It Forward, the Society of American Florists’ popular pay-it-forward floral initiative will look and feel a little different when...
This year’s Petal It Forward will certainly look and feel different than past years but there are still ways to make your recipients feel safe. The...
Many floral industry members have been wondering if the Society of American Florists’ popular Petal It Forward initiative will still take place this...
The Society of American Florists is spearheading its popular Petal It Forward initiative again this year on Oct. 21. Here are five ideas to help you...
Between a global pandemic, nationwide protests for racial justice and an upcoming election, tension is high in America today. According to a new...