Every day the floral industry sees the positive reactions of people as they are exposed to flowers. SAF’s groundbreaking research studies — in partnership with major universities and researchers in human emotion — scientifically prove that flowers have a positive effect on our emotional well-being. Petal It Forward is the perfect time to incorporate these findings into your message to the media and consumers to share the power of flowers.
- Flowers have an immediate impact on happiness. People tend to express “true” or “excited” smiles upon receiving flowers, demonstrating extraordinary delight and gratitude.
- Flowers have a long-term positive effect on moods. Specifically, people who received flowers reported feeling less depressed, anxious and agitated, and demonstrated a higher sense of enjoyment and life satisfaction.
- When in the presence of flowers, seniors show a significant increase in happiness and positive moods, perform higher on everyday memory tasks and experience enriched personal memories.
Stephanie Brady is the Project Coordinator for the Society of American Florists.