The country’s biggest online retailer and a floral industry startup have both agreed to change or address Mother’s Day ads that disparaged floral gifts and florists. The Society of American... Read more
A tech giant, the fifth-largest beauty company in the world, and a pictorial publisher recently made disparaging remarks about flowers as Mother’s Day gifts in their springtime promotions. A... Read more
Fast action by a florist got a major mobile communications brand to change its Valentine’s Day promotion. Nic Faitos, senior partner at Starbright Floral Design, did not like what he saw on... Read more
This Valentine’s Day season, the Society of American Florists responded to 28 instances of harmful floral publicity to date. “That number could rise,” said SAF’s Jenny Scala, director of mar... Read more
Advertisers of men’s clothing, plants and home fragrances, Brooks Brothers, are among the companies alleging consumers are tired of flowers, they should forget flowers, flowers die, and thei... Read more
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women’s premium lingerie have in common? They rely on the same tactic in their Valentine’s Day promoti... Read more
“They’re ba-ack!” The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society of American Florists, when sh... Read more
A popular athlete surprised a fan with a rose corsage and slow-dance on NBC’s The Tonight Show Starring Jimmy Fallon on May 17. The high-profile exposure came one day after the Tim Tebow Fou... Read more
This Mother’s Day season, the Society of American Florists responded to 18 instances of harmful floral publicity to date. Ancestry.com and Coach rank as the “biggest offenders,” said SAF Dir... Read more
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