The Society of American Florists and its members actively worked to promote positive messaging around Mother’s Day flowers, reaching out to nearly a...
The last thing florists gearing up for Mother’s Day need is other businesses or news outlets disparaging the gift of flowers. And yet, year after...
In the week before Valentine’s Day, women’s undergarment retailer Hanky Panky removed its flower-bashing social media ad and sent the Society of...
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day...
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the...
A dozen companies, including the upscale retailer Nordstrom and the high-end women’s clothing brand Tory Burch, heard from the Society of American...
In the week before Valentine’s Day, several florists were shocked to receive an email from the Philadelphia Horticultural Society (PHS) with the...
With less than a week until Valentine’s Day, businesses are doing whatever it takes to promote their gifts and services—including putting down...
A custom guidebook company that sent customers an email discouraging the purchase of flowers for Valentine’s Day has apologized after the Society of...
Advertisements that disparage flowers are more frequent before major holidays as competitors seek to position their products as the better gift. The...
The week before Mother’s day, a restaurant chain and The Today Show promoted Mother’s Day gifts by disparaging flowers — and those were just two of...
The media love to feature flowers in their Mother’s Day news coverage, and this year was no exception. As the pandemic continues to evolve and...
As Mother’s Day approaches, companies continue to use negative ads to discourage consumers from purchasing floral gifts. The Society of American...
“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This...
When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American...