SAF reached out to several companies that bashed flowers to promote Mother's Day gifts. A plant and pot company that posted a social media video of...
Companies big and small selling a variety of services and merchandise took aim in promotions at what they deemed to be their biggest Valentine’s Day...
The Society of American Florists and its members actively worked to promote positive messaging around Mother’s Day flowers, reaching out to nearly a...
When an email from a textile company two miles from Jackie Levine’s flower shop appeared in her inbox suggesting its customers buy robes — not roses...
Hotel Collection, an upscale fragrance and lifestyle brand which sells hotel-inspired home products such as candles and diffusers, apologized after...
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day...
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s...
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the...
A dozen companies, including the upscale retailer Nordstrom and the high-end women’s clothing brand Tory Burch, heard from the Society of American...
In the week before Valentine’s Day, several florists were shocked to receive an email from the Philadelphia Horticultural Society (PHS) with the...
With less than a week until Valentine’s Day, businesses are doing whatever it takes to promote their gifts and services—including putting down...
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day...
Advertisements that disparage flowers are more frequent before major holidays as competitors seek to position their products as the better gift. The...
While negative ads are most prevalent during major floral holidays such as Valentine’s Day and Mother’s Day, disparaging flowers to promote other...
The week before Mother’s day, a restaurant chain and The Today Show promoted Mother’s Day gifts by disparaging flowers — and those were just two of...