Understanding how wholesalers work can help florists get the best prices and freshest products. In addition to planning, prepping and marketing,...
What Your Wholesaler Wants You to Know Before Mother’s Day
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mother’s day
Mother’s Day Prep: Is Your Staff Building Lifelong Customers?
Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll...
Mother’s Day Flower Sales Up, Volume Drops
About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year —...
Negative Publicity Watch: SAF Responds to 11 Companies, Media Outlets
The Society of American Florists and its members actively worked to promote positive messaging around Mother’s Day flowers, reaching out to nearly a...
Master Media Interviews for Mother’s Day
If the media comes calling in the days before Mother’s Day, be sure you’re ready with answers that inspire viewers, listeners and readers to buy...
Will Consumers Spend Big on Flowers for Mother’s Day?
Inflation. Increased interest rates. A looming recession. With all the worrisome economic signals, will consumers want to shell out for flowers for...
AI Gives Mother’s Day Messaging an Assist
The weeks leading up to Mother’s Day can be chaotic, and floral professionals, who are often short staffed, need all the help they can get. Enter:...
Ad Celebrates Lifelong Journey of Motherhood
“It goes so quickly.” That adage about childhood unfolds in poignant clips of moms and their kids’ milestone moments in Teleflora’s latest Mother’s...
Flower Bashers, Beware
The last thing florists gearing up for Mother’s Day need is other businesses or news outlets disparaging the gift of flowers. And yet, year after...
Drive Mother’s Day Sales on Social Media
Forget to plan your Mother’s Day social media campaign in the frenzy of preparations? Don’t worry — the Society of American Florists has you covered...
Are You Prepared to Talk Sustainability?
Mother’s Day presents a great opportunity for retail florists to tout their product and services to reporters and customers. But sometimes the...
Your Mother’s Day Survival Guide
The countdown is on for Mother’s Day, and one question is on everyone’s mind: Will consumers be willing to spend? During an event in late March for...
Grow Your Mother’s Day Sales with Plants
Are houseplants on your Mother’s Day menu? This product category, popular among all demographics, often creates loyal customers who return to grow...
Florist Shares Their ‘Perfect One-Stop’ Gift For Mother’s Day
A florist in Kennewick, Washington has built on the idea of a traditional gift basket to offer customers a way to personalize gifts for Mother’s Day...
Plan Now for Mother’s Day Deliveries
Mother’s Day is quickly approaching on May 14 and it’s not too early to start planning for deliveries. The Society of American Florists has a...