You might have some customers who’ve been with you for decades. (If so, good job!) But for continued growth, your business needs to attract new,...
Negative Publicity Watch: Luxury Fragrance Company Apologizes
Hotel Collection, an upscale fragrance and lifestyle brand which sells hotel-inspired home products such as candles and diffusers, apologized after...
Save the Date for SAF’s Premier Events
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals...
Train Your Drivers in Time for Valentine’s Day
Whether a driver is joining your team just for Valentine’s Day or for the year, it’s important to have the right tools to help train them. In a new...
Florists Find an ‘Army of Drivers’ for Valentine’s Day
Delivering hundreds of Valentine’s Day orders within the span of a few days requires calling in reinforcements. But just how florists go about it...
Join Your Peers in D.C. to Protect Industry Funding
The floral industry scored a victory this year with an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts....
Grow Your Career With PFCI
Floral professionals love to talk about their businesses, designs and educate their peers and consumers about the benefits of flowers. Sound like...
That Flower Feeling Relaunches Campaign
The That Flower Feeling Foundation has relaunched its award-winning campaign, “Flowers. Self care made easy,” in digital spaces, with a focus on...
Member Spotlight: Gina Thresher, AIFD, EMC, of From the Ground Up Floral in Kent, Washington
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Green Career Week Grows Relationships Between Floral Pros and Students
Last fall, Ball Horticulture Company sent five employees to a Chicago high school to talk about careers in the horticulture industry as part of the...
Florists Hopeful for A Profitable Valentine’s Day After Mixed December Results
Inflation and the massive winter storm that swept through country in the four days before Christmas wreaked havoc on December flower sales for some,...
Valentine’s Day Prep: Inflation Busters to Ease Sticker Shock
Prices have gone up on nearly everything thanks to inflation, and everyone — including your customers — has noticed. While the rate of inflation...
Texas Florists Gear Up For A Profitable Valentine’s Day
Seeking the best business tips, design ideas and new products and services for a profitable Valentine’s Day, Texas florists stepped away from their...
See A Negative Flower Ad? Tell SAF!
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day...
Building a Better Plant
When it comes to sustainability, the floral industry continues to pursue green initiatives with gusto, from recycling water and hardgoods to...