Trend-spotter Talmage McLaurin, AIFD, will reveal six new trends at SAF Phoenix 2025. What do customers see when they land on your homepage or walk...
Penny’s by Plaza Flowers in Philadelphia incentivizes designers by paying them on a per-piece basis. Retaining talented staff is vital to building a...
Eileen Weber, AAF, has created many Mocha Mousse-inspired designs over the years for her bridal clients at Lake Forest Flowers in Lake Forest,...
Family Flowers designers check inventory daily to make sure product offerings — from sympathy or everyday designs — cut waste and add value. Photo...
Winner of the 55th annual Sylvia Cup Design Competition Jackie Lacey, AAF, AIFD, CFD, PFCI, with first-runner up Sharon Ivey AIFD, PFCI, AAF, CFD,...
While some florists may feel pressure to provide the perfect arrangement to honor the deceased, Patience Pickner, AAF, AIFD, PFCI, owner and...
The Sylvia Cup Design Competition, the longest-running live floral competition in the nation, offers designers an opportunity to escape the daily...
Do you want to eliminate guesswork for the design and sales team, ensure uniformity in arrangements, and build profit into every design? A new...
Michael Smith, AAF, AIFD, FDI, FSMD, owner of Artistic Designs Unlimited Inc., in Marianna, Florida won the 54th annual Sylvia Cup Design...
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers...
The winter holidays are almost here, and it’s never too early to think about how you will you display your merchandise to inspire shoppers. In the...
Derek Woodruff, AIFD, CF, PFCI, of Floral Underground honed his creativity as a designer — as well as his problem-solving and time management skills...
The Sylvia Cup Design Competition has long been recognized as the longest-running, live floral competition in the nation. It started in 1967 when...
Need to get inexperienced designers to the bench sooner? Looking to cross-train seasonal help? With spring holidays fast approaching and a...
As the past two years have repeatedly proven, you cannot predict or dictate global events. But florists who’ve withstood the pandemic and its ripple...