Augusto Solano (third from right), executive vice president of Asocolflores, was inducted into SAF’s Floriculture Hall of Fame. He was joined on...
SAF Award Honorees ‘Proud, Honored and ‘Thankful’
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Floral Talent to Take Center Stage in Phoenix
Growers and breeders present their most impressive blooms and foliage at the Outstanding Varieties Competition, vying for top honors from a panel of...
Next Gen LIVE! Offers ‘Incredible Value’ for Young Floral Pros
Holly Haveman of Kennedy Flowers & Gifts in Grand Rapids, Michigan, says the leadership sessions at past Next Gen LIVE! events have helped her...
Retailers ‘Inspired’ After Industry Gathering
More than 500 people attended SAF Miami 2024, which featured 20 educational sessions, keynote speakers, competitions a Supplier Expo and more. The...
Stars of the Industry Honored at SAF Miami 2024
Steve Daum (third from right), accepted the Floriculture Hall of Fame award on behalf of his father, the late Paul Leonard Daum. Pictured from left...
Jackie Lacey Wins 55th Annual Sylvia Cup Design Competition
Winner of the 55th annual Sylvia Cup Design Competition Jackie Lacey, AAF, AIFD, CFD, PFCI, with first-runner up Sharon Ivey AIFD, PFCI, AAF, CFD,...
Tiger Lily Florist Wins SAF’s Marketer of the Year Award
Ann Stewart of Smithers Oasis and Amanda Jedlinsky of SAF presented Tiger Lily Florist owner Lisa Hays Holmes with SAF's 30th annual Marketer of the...
Get a Behind-the-Scenes Look at Miami Flower Importing and Production
Attendees of a past Next Gen LIVE! event toured USA Bouquet in Miami, where workers assemble bouquets. USA Bouquet is a stop at this year's optional...
How An Event Florist Grew Sales by 2400%
Carlos Muina, chief creative officer and head of production at Petal Productions in Miami, talks with floral professionals about how he’s grown the...
Can Your Floral Design Skills Win $3,000 and National Prestige?
A contestant in last year's Sylvia Cup Design Competition works on a design piece. The competition is an opportunity for designers to test their...
A Veteran Sales Director Shares His Top Resource for Growth
https://vimeo.com/954074519?share=copy The pandemic created high demand for flowers, giving the industry a welcome boost. But since then, sales have...
Expert Strategies for Drama-Free Family Business Transitions
Ian Prosser, AAF, AIFD, PFCI, and his daughter, Zoë Gallina, AAF, of Botanica Design Studio in Tampa, Florida, used a mediator to help them transfer...
What Does an Election Year Mean for Floral Sales?
https://vimeo.com/932976043?share=copy How will the results of the election impact the floral industry? How does an increase in housing correlate to...
Get Set for Growth at SAF Miami 2024
Talmage McLaurin, AIFD, creative director at Esmeralda Farms, will present his 2025 Floral Trends Forecast at SAF Miami 2024. SAF's annual...
SAF Adds Breeder Category to Outstanding Varieties Competition
The Outstanding Varieties Competition at Society of American Florists’ convention annually provides a glimpse at future floral trends. And this...