Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving...
Want a Taste of SAF’s Convention? Check Out Career Connection
Continuing education is one of the best investments floral professionals can make in their careers. The Society of American Florists’ annual...
Apply for Industry Awards by May 2
Professional awards and accreditations give you and your business clout in the industry and distinguishes you from competitors. The Society of...
Register Now: SAF’s Next Gen LIVE! and SAF Orlando 2022
Retailers, wholesalers and suppliers looking for a place to connect under one roof have an additional option this year from the Society of American...
SAF Will Help You Learn, Prosper and Connect in 2022
Are you struggling with hiring and retaining talent? Do you value peer to peer connection? Do you need a “help-line” for all the changes you’re...
Six 2021 Annual Convention Sessions Now Available On Demand
The Society of American Florists has brought the expert knowledge shared at its annual convention to the floral industry with access to a sample of...
SAF Orlando 2021 Attendees Turn Knowledge Into Action
By the time Janet Woloszyk had returned from the Society of American Florists’ annual convention she had already taken advice she’d gleaned from...
SAF Orlando Attracts 350 Floral Professionals from 39 States
More than 350 floral professionals from 39 states and 5 countries have gathered in Florida this week for SAF Orlando 2021, the Society of American...
Behind the Scenes of Plant Breeding at SAF Orlando 2021
Successful plant breeding can produce disease-resistant plants that have a longer shipping and vase life, all while providing retailers, wholesalers...
Safety Protocols in Place for SAF Orlando 2021
The Society of American Florists announced safety protocols focused on keeping convention attendees healthy amid a surge in Covid cases. “The safety...
Learn How to Reel Back ‘Covid’ Customers at SAF Orlando 2021
The pandemic brought many florists scores of new customers who wanted to connect with loved ones they couldn’t physically see. Can you count on...
Sylvia Cup: Winners, Judges Share Tips
The Sylvia Cup Design Competition is a tradition that celebrates the art of floral design, creativity and the ability to work under pressure....
Get Inspired at SAF Orlando 2021
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new...
Learn How to Create a Diverse, Inclusive Culture at SAF Orlando 2021
Conversations about race relations have highlighted how inequity, intentional or not, is entrenched, permeating practically every part of society —...
Get Action Plan for More Streamlined Website at SAF Orlando 2021
Convinced your shop’s reputation is so amazing you can settle for an “okay” website? Think again. Overall e-commerce grew by a whopping 44 percent...