SAF Chief Economist Hall, Ph.D., will break down economic trends and provide clear, actionable insights on interest rates, consumer spending...
By turning to the playbook of common practices used by large corporations, floral businesses can find success in managing employee wages, improving...
A new holiday catalog. A much-needed overtime compensation policy. And connections to suppliers across the chain. These are just some of the...
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American...
In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the...
Gina Thresher, AIFD, EMC, has been running a floral event business in Kent, Washington since 2008, and it’s always been her goal to open a retail...
Consumers can enjoy a vase of flowers longer than ever while florists can minimize shrink, thanks to the research of University of Florida...
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals...
One can’t-miss highlight of SAF Orlando 2022 is the Outstanding Varieties Competition — an awe-inspiring collection of the finest flowers, plants...
By the time Janet Woloszyk had returned from the Society of American Florists’ annual convention she had already taken advice she’d gleaned from...
The floral industry will continue to see historic sales and constricted product availability into 2022 and perhaps later, demanding much-needed...
More than 350 floral professionals from 39 states and 5 countries have gathered in Florida this week for SAF Orlando 2021, the Society of American...
After more than a year and a half of slogging it out in your own business through the pandemic, wouldn’t it be nice to share stories with peers — in...
No matter if you have one employee or 100, you need your staff is filled with quality hires. You want to attract and keep employees who are...
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover...