Reignite Your Business Webinar Series
As you navigate an ever-changing post-COVID environment, make sure your operation is prepared to handle whatever comes next. Through the “Reignite Your Business” webinar series, the Society of American Florists will help you navigate everything from keeping staff and customers safe to driving consumer demand online.
Presenter: Heather Waits, Bloomtastic Florist
Pre-COVID-19, in-store events were a profitable part of most retail florists’ strategy — a way to build sales and forge strong connections and goodwill in your community.
Presenter: Christopher Norwood, AAF, AIFD, CFD, PFCI
As restrictions ease and retail florists enter a new phase of operations, what can you do to help keep your staff and customers safe?
Presenter: Paul Goodman, MBA, PFCI
Securing a Payment Protection Program loan was hard enough for small-business owners — now another series of challenges lies ahead: Ensuring you understand and are following the rules correctly.
Presenter: Steve Ozment, Flowerama, Emerald City Websites
During the pandemic, many florists saw a rush of first-time customers to their websites. A month after Mother’s Day, what are you doing to capitalize on those new contacts and remarket to them and build additional sales?
Presenter: Wendy Rockcastle, Rockcastle Florist
How do you make the most of a small team and keep people on task (and safely distanced) but also cross-train them for efficiency?
Presenter: Jackie Levine, Central Square Florist
Retail florists devote most of their social media time to Facebook and Instagram — there’s another platform that deserves more of your attention: LinkedIn.
Presenter: Jennifer Barnard, Tillie’s Flower Shop
What communication strategies are helping local florists connect most effectively with customers right now — encouraging them to buy more flowers more often?