Reignite Your Business Webinar Series
As you navigate an ever-changing post-COVID environment, make sure your operation is prepared to handle whatever comes next. Through the “Reignite Your Business” webinar series, the Society of American Florists will help you navigate everything from keeping staff and customers safe to driving consumer demand online.
SAF Members – FREE. Click on titles below to download the webinars.
Non Members – Purchase the Entire Reignite Series for $29.99 >
Interested in becoming an SAF member?
Reach out to Kimberly Hay for more information.
Check out SAF’s other webinars here.
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Virtual Events
Presenter: Heather Waits, Bloomtastic Florist
Pre-COVID-19, in-store events were a profitable part of most retail florists’ strategy — a way to build sales and forge strong connections and goodwill in your community.
Keeping Staff and Customers Safe
Presenter: Christopher Norwood, AAF, AIFD, CFD, PFCI
As restrictions ease and retail florists enter a new phase of operations, what can you do to help keep your staff and customers safe?
PPP Foregiveness Procedures
Presenter: Paul Goodman, MBA, PFCI
Securing a Payment Protection Program loan was hard enough for small-business owners — now another series of challenges lies ahead: Ensuring you understand and are following the rules correctly.
Digital Tactics to Make the Most of New Customers
Presenter: Steve Ozment, Flowerama, Emerald City Websites
During the pandemic, many florists saw a rush of first-time customers to their websites. A month after Mother’s Day, what are you doing to capitalize on those new contacts and remarket to them and build additional sales?
Strategies for Rebuilding Lean Teams
Presenter: Wendy Rockcastle, Rockcastle Florist
How do you make the most of a small team and keep people on task (and safely distanced) but also cross-train them for efficiency?
Leveraging LinkedIn
Presenter: Jackie Levine, Central Square Florist
Retail florists devote most of their social media time to Facebook and Instagram — there’s another platform that deserves more of your attention: LinkedIn.
Marketing Messages that Sell
Presenter: Jennifer Barnard, Tillie’s Flower Shop
What communication strategies are helping local florists connect most effectively with customers right now — encouraging them to buy more flowers more often?