Florists in 215 cities in 48 states plus Washington, D.C., and Canada have notified the Society of American Florists of their local Petal It Forward plans for Oct. 11. “We are thrilled by the outpouring of enthusiasm by industry members for Petal It Forward,” said SAF Vice President of Marketing Jennifer Sparks. “And our fingers are crossed that members in Mississippi and North Dakota will participate, too, so we can have events in all 50 states.”
Are you planning a Petal It Forward event in your community on Oct. 11? Is your shop listed on safnow.org/piflist? If not, get your Petal It Forward event listed by completing the Participation Form at safnow.org/PIFform by Oct. 2. The Society of American Florists is compiling a list of local events to show national media that Petal It Forward is a nationwide phenomenon.
“The more florists participating, the better chance of news coverage and social media posts promoting flower power,” she explained. “We need to know where local events are happening so we can tell the media — and so you can tell your media that you are part of a nationwide effort.”
It’s not too late to lay the groundwork for your local Petal It Forward event. For Petal It Forward information, resources and advice to easily implement your own event on October 11, 2017, go to safnow.org/pif.
