Mother’s Day Resources

COVID-19 has created challenges–and opportunities–in planning for Mother’s Day. Here are some COVID-specific Mother’s Day resources, along with top tools from SAF’s general Mother’s Day content library, to help you prepare:

Planning for Mother’s Day 2021 Amidst COVID

• Social Media Graphics and posts
• Mothers Day COVID Press Release Template_
• Webinar: Mother’s Day Planning
• Webinar: Fresh Product Supply Update
• Webinar: Tim’s Calling…Live: Making Every Sale Count
• Webinar: Training Tips and Adaptable Designs for Mother’s Day
• Webinar: Re-Opening Your Shop

Industry Statistics

• Mother’s Day 2019 Survey Results
• About Mother’s Day
• Mother’s Day Member Survey Results 2016-2018
• Researchers to Floral Industry: Market Mother’s Day to ‘Big Floral Spenders’
• One in Three American Adults Bought Mother’s Day Flowers or Plants

Public Relations

• Press Releases
• Radio Scripts
• NYC Florist Taps Into Pop Culture for Mother’s Day
• Top Four Talking Points for Mother’s Day Interviews
• Florists Talk Shop with Reporters for Mother’s Day

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Marketing/Social Media

• Banner Ads and Graphics
• Using Social Media to Boost Mother’s Day Business
• 3-Part Mother’s Day Digital Strategies
• Nine Social Media Ideas to Post for Mother’s Day
• Steal these Ideas for Mother’s Day Social Media Posts
• Millennial Florist Shares Instagram Tips for Mother’s Day
• SEO Pro Dishes Tips on Mother’s Day Best Practices

Store Operations

• Webinar: Mother’s Day Mania
• Webinar: Fresh Product Supply Update
• Webinar: Mother’s Day Strategies for Buying and Marketing
• Webinar: Mother’s Day Pricing for Profits
• Build Your Mother’s Day Team
• Webinar: 5 Questions to Ask Your Team the Week after Mother’s Day
• 6 Valentine’s Day Ideas to Use for Mother’s Day

Customer Service

• Webinar: Tim’s Calling…LIVE: Making Every Sale Count
• How to Turn Negative Feedback into a Positive
• Sincere Apologies, Gestures Cure Customer Complaints

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