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WebBlast: Mother’s Day Strategies for Buying & Marketing

Click here for the PDF of the slides

Presenters: Vonda LaFever, AIFD, PFCI, TeamFloral; Bill LaFever, PFCI, Bill Doran Company 

What can we expect for Mother’s Day sales? How is the product supply and prices? Which arrangements should I feature on my website? 

Find out “Mother’s Day Strategies for Buying & Marketing” via this FREE WebBlast presented by two top floral industry experts.Vonda LaFever, AIFD, PFCI, coaches some of the most successful shops in the country as vice president of TeamFloral. SAF President-Elect Bill LaFever, PFCI, is president of the Bill Doran Company, one of the industry’s largest and most innovative wholesalers.

Vonda will teach you how to market and sell Mother’s Day like you have never done before. Bill will share flower buying strategies and tips for getting the best value for your purchases.

In this 30-minute WebBlast, you’ll learn:

  • When to order and what products will have the highest margins
  • Strategies for getting the most sales from your web and in-store visitors
  • What the most successful shops are doing this holiday

2018 © Society of American Florists

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