With one week to go until Petal It Forward on October 11, now is the time to finalize your social media and public relations game plans. The Society...
Petal It Forward Prep: Finalize Your Publicity Push
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More Effective Email Promos in 3 Steps
A weekly email promo might not sound like an earth-shattering sales idea, but for Ashland Addison Florist Co. in Chicago, consistent, well-executed...
4 Formatting Tips to Boost Readership
To have credibility and capture business from online shoppers (read: the majority of consumers), you need quality content, whether it’s for your...
Florists in 48 States Plan 225 Local Events for Petal It Forward
Florists in 215 cities in 48 states plus Washington, D.C., and Canada have notified the Society of American Florists of their local Petal It Forward...
‘Rebound’? Not So Fast.
The headline of our story last week on Hurricane Irma and Harvey and their effect on Florida and Texas had some SAF members saying, “Wait a minute.”...
Trump Administration Moves to End DACA
President Trump announced last week that he would rescind the Obama-era program that protects 800,000 younger undocumented immigrants from...
In Houston, Heartache and Hard Work Continue
South Texas remains very much in relief and recovery mode, with residents and business owners assessing damage and reeling from the devastation of...
Olin August Wetzel, AAF: 1924-2017
A member of the Society of American Florists’ Floriculture Hall of Fame and an influential leader behind the company that is today the largest...
Florists Take Part in Eclipse Mania
Quick-thinking florists around the country leveraged the excitement surrounding the week’s solar eclipse, with designs themed around the singular...
Protea: Go-To Flower for Hot Summer Weddings
Whenever Darenda Darnell-Garbarz, AIFD, sees a bridal consultation on her calendar, she makes sure she has some proteas. “Not many clients are...
Floral Industry Economist Pegs Chance of Recession in Next Year at 15 percent
Can the U.S. economy finally get to 3 percent growth under the Trump administration — and is that target even a worthy goal? Floral industry...
FTD Lead Floral Designer Earns American Institute of Floral Designers Designation
Premier floral and gifting company, FTD (Nasdaq: FTD), is proud to announce that Lead Floral Designer Andrea Ancel has been granted the coveted...
Golf Event Honoring Merlin Olsen Raises $65,000-plus for Lake Area
Merlin Olsen, a beloved former spokesman for FTD, was remembered last month with an annual golf event that generated more than $65,000 for a special...
Use Local Sites to Make Design Collections Pop
Trying to make your local roots more explicit? Why not create a collection of high-style designs based on familiar and popular areas of your city or...
Learn the Dos and Don’ts of Damage Control at SAF Palm Beach 2017
Nearly four months have passed since officers forcibly removed David Dao from a United Airlines flight, but the image of the doctor’s bloodied face,...