For a florist in West Point, Mississippi, a recent trip to the White House was a dream nearly a decade in the making. Scott Reed of Petal Pushers...
Mississippi Florist Helps Deck the White House Halls
read more
Uncategorized
Michigan Floral Association Names Dwight Larimer AAF, PFCI, to Hall of Fame
A visionary who helped transform the way florists and wholesalers think about, use and merchandise color was recently named to the prestigious...
Cut Out Comparison Shopping
Have you ever tried to comparison shop among mattress stores? It’s difficult and that’s by design, argues Mark Anderson, founder and president of...
President Trump Signals Support for Mandatory Use of E-Verify
When President Trump laid out his general approach to immigration reform last week, he included in his principles mandatory E-Verify in the hiring...
Can an Outside Hire Grow your Family Business?
Brad Denham, a founding partner in Arizona Family Florist in Phoenix, remembers attending his first Society of American Florists convention and...
Florists Create Memorial for Las Vegas Shooting Victims
For floral designers attending a four-day wedding conference in Las Vegas this week, shock over the country’s deadliest mass shooting quickly gave...
Petal It Forward Prep: Finalize Your Publicity Push
With one week to go until Petal It Forward on October 11, now is the time to finalize your social media and public relations game plans. The Society...
More Effective Email Promos in 3 Steps
A weekly email promo might not sound like an earth-shattering sales idea, but for Ashland Addison Florist Co. in Chicago, consistent, well-executed...
4 Formatting Tips to Boost Readership
To have credibility and capture business from online shoppers (read: the majority of consumers), you need quality content, whether it’s for your...
Florists in 48 States Plan 225 Local Events for Petal It Forward
Florists in 215 cities in 48 states plus Washington, D.C., and Canada have notified the Society of American Florists of their local Petal It Forward...
‘Rebound’? Not So Fast.
The headline of our story last week on Hurricane Irma and Harvey and their effect on Florida and Texas had some SAF members saying, “Wait a minute.”...
Trump Administration Moves to End DACA
President Trump announced last week that he would rescind the Obama-era program that protects 800,000 younger undocumented immigrants from...
In Houston, Heartache and Hard Work Continue
South Texas remains very much in relief and recovery mode, with residents and business owners assessing damage and reeling from the devastation of...
Olin August Wetzel, AAF: 1924-2017
A member of the Society of American Florists’ Floriculture Hall of Fame and an influential leader behind the company that is today the largest...
Florists Take Part in Eclipse Mania
Quick-thinking florists around the country leveraged the excitement surrounding the week’s solar eclipse, with designs themed around the singular...